Today, the trend seems to be veering towards fragrances that express the new empowerment of women. This can be seen in the most recent advertising campaign by Chanel for its fragrance, Gabrielle. The film is a metaphor of this desire for freedom, in which Kristen Stewart removes the shackles that hold her down. For Dior, Natalie Portman embodies all aspects of a liberated woman, who is free to express her feelings, jump into the sea from a pontoon, take the lead in romance and give herself over to love. Today, the scent of freedom and authenticity is enveloping the world of beauty.